Книга Designing Effective Web Surveys

Designing Effective Web Surveys

Книги WEB дизайн/разработка

Автор:

Mick P. Couper

Год издания: 2008

Формат: pdf

Издат.:

CAMBRIDGE UNIVERSITY PRESS

Страниц: 398

Размер: 11,6

ISBN: 978-0-511-45551-3

Язык: Английский

(голосов: 0)

Оценка:

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.



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20 июня 2009

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